Media Strategy + Optimization

Get the Right Traffic for 
Increased Revenue +ROI

It’s hard to know if your advertising is working. Or sometimes you doubt yourself when the product you thought would fly out of the store wouldn’t move even on clearance. Before you go doubting your business acumen, consider this: it may be your advertising rep. If you’re advertising to 35-50 yr. old women and that radio station is #1 in the area. That may be true. But are those women really your target demo? If not, then you’re paying to have all those women leave your store and tell everyone “how weird and over priced your stuff is.” We’ve seen it happen. You just may be better with the #3 radio station if they fit your audience profile.

Audience Research Insights: It all begins with research. eightseconds determines exactly what motivates your audience and triggers them to buy determines your success. 

Budgeting:  eightseconds works with you to find the right balance between various media channels to get the optimum balance for traffic to your business for the highest ROI for each campaign.

Media Buying and Planning: eightseconds negotiates the best rates for you, after determining which placement will be most successful. We handle all rep communications, including copy, traffic and placement.

Media Creation + Branding: When your messages are branded, your customers always know what to expect from you. When your ads look and feel different, they are confused. Confusion leads to inconsistent traffic. eightseconds creates a brand so your customers feel confident knowing they will always have a good experience with you.

KPI Implementation + Reporting: eightseconds determines what Key Performance Indicators should be measured and report them monthly to determine how each tactic is working, adjusting strategies as we learn so your company keeps growing.